Essential - Machines

We are Singers #1 Seller of Sewing Machines in New Zealand! We are an official Singer Dealer and can offer you great follow up service, advice and support. 

The Singer Heavy Duty 4423 is an all new heavy duty sewing machine, which is a true work horse. With a stainless steel bedplate and over 1,000 stitches per minute this machine is a true winner!

Features
New – Singer Sewing Assistant App which features animated videos and information on how to use your machine.
23 Built-in Stitches
40 Stitch Functions
Automatic 1-step Buttonhole
Automatic Needle Threader
Extra High Speed Sewing –1,100 stitches per minute
Stainless Steel Bed Plate
Adjustable Presser Foot Pressure
Horizontal Thread Delivery
Extra High Presser Foot Lift
Drop Feed System
Provision for Mounting in Cabinet or Table
Reverse Operation
Free-Arm Design
Instruction Manual
Heavy Duty Metal Frame
Metal Bobbin Winder
Manual Tension
Top Drop-In Bobbin System
Variable Stitch Length
Variable Stitch Width
Auto Bobbin Winding
Snap on Presser Feet
Built-In Storage

Stitch Functions
6x Basic Stitches
4x Stretch Stitches
12x Decorative stitches
1 Fully Automatic Button Hole

Included Accessories
Sewing Machine Foot Control
General Purpose Foot
Button Sewing Foot
Buttonhole Foot
Zipper Foot
Edge / Quilting Guide
Seam Ripper / Lint Brush
Bobbins
Spool Caps
Auxiliary Spool Pins
Spool Pin Felt
L-Screwdriver
Pack of Needles
Soft Dust Cover

*We recommend downloading the Singer Sewing Assistant App. This App will feature animations for winding your bobbin, threading the machine etc and other helpful information.

Machine Weight 6.1Kg 


Warranty
3 year Limited Warranty


Check out our Singer Heavy Duty comparison chart Click Here

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*Black Friday Sale Ends Thursday 30th November @ Midnight or while stocks last.

This SINGER® HEAVY DUTY sewing machine is a true workhorse. With a heavy duty metal interior frame, stainless steel bedplate, extra-high sewing speed and powerful motor, it can sew through just about anything you throw at it. Convenience features including top drop-in bobbin, fully automatic 4-step buttonhole and drop feed for free motion sewing adds a new dimension of ease to heavy duty sewing.

The Singer 4411 Heavy Duty is a great machine for general sewing. It is the perfect machine if you would like to make clothing but don't need 100's of fancy stitch types. It does all the basics so well and is the closest thing to an industrial machine on the domestic market. This machine is made for heavy fabrics and will do an immaculate job of Jean hems and other heavy jobs. The difference between the 4411 and the 4432 are that  the 4432 has an easy to use 1-step buttonhole, an automatic needle threader and an extra 21 stitch types.

Features
- 11 Built-in Stitches
- 1,100 Stitches per Minute
- 60% Stronger Motor
- Stainless Steel Bed Plate
- Top Drop-In Bobbin with Clear View Cover
- Automatic 4-Step Buttonhole
- Snap-On Presser Feet
- Heavy Duty Metal Frame
- On Board Storage
- Free Arm
- Extra-High Presser Foot Lifter
- Adjustable Presser Foot Pressure Control
- Up to 6mm Stitch Width
- Three Needle Positions
- Reverse Button
- Adjustable Stitch Length & Width
- 3 year Limited Warranty

Includes
- Sewing Machine Foot Control
- General Purpose Foot
- Zipper Foot
- Buttonhole Foot
- Button Sewing Foot
- Seam Ripper / Lint Brush
- Quilting Guide
- Needles
- Bobbins
- Screwdriver
- Auxiliary Spool Pin
- Spool Pin Felt
- Soft-Sided Dust Cover

Warranty
3 year Limited Warranty

Machine Weight: 6.1kg

Machine Dimensions: L390mm x W170mm x H300mm

*We recommend downloading the Singer Sewing Assistant App. This App will feature animations for winding your bobbin, threading the machine etc and other helpful information.

Check out our Singer Heavy Duty comparison chart Click Here

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*Black Friday Sale Ends Thursday 30th November @ Midnight or while stocks last.

The Brother GS2700 home sewing machine makes sewing projects quick and easy. The top loading bobbin and needle threader mean it’s easy to get started on your project.

Enjoy the simplicity of the one-step buttonhole, and having 27 stitches to choose from. You can even vary the length and width of the stitches.

It’s easy to convert the machine from a flatbed to a free arm – perfect for sewing cuffs and sleeves.

The GS2700 is a versatile machine that gives you the ability to handle a range of projects with ease.

Features
- Display Lighting LED
- 27 Built in stitches
- Max Sewing Speed 800spm
- 1 step Button Hole
- Max Stitch width 5mm
- Max Stitch length 4mm
- Horizontal Bobbin Type
- Manual Thread Tension
- Automatic Needle threader
- Quick set bobbin
- stitch length control
- Stich width control
- Free arm
- Thread cutter

Machine Weight
5.6Kg

Includes
- Buttonhole foot
- Zipper foot
- Zigzag foot
- Button sewing foot
- Darning Plate
- Bobbin x4
- Needle set (3 pce set )
- Screwdriver
- Foot controller
- Instructional DVD

Warranty
- Full 3 year warranty

*Cashback valid from 01/11/23 to the 05/12/23. Claim by 19/12/23

 ....
*Black Friday Sale Ends Thursday 30th November @ Midnight or while stocks last.

The Singer 4432 Heavy Duty is a great machine for general sewing. It is the perfect machine if you would like to make clothing but don't need 100's of fancy stitch types. It does all the basics so well and is the closest thing to an industrial machine on the domestic market. This machine is made for heavy fabrics and will do an immaculate job of Jean hems and other heavy jobs. The benefits of the 4432 over the 4411 are that it has an easy to use 1-step buttonhole, an automatic needle threader and an extra 21 stitch types.

SINGER Heavy Duty 4432 - With a heavy-duty metal interior frame, stainless steel bedplate, extra-high sewing speed and powerful motor, the SINGER 4432 Heavy Duty can sew through just about anything you throw at it. Its automatic needle threader is sewing's biggest timesaver, and the machine's 1,100-stitches-per-minute speed allows you to bring your creative ideas to life quickly. “When the going gets tough, the tough get sewing

Features
- 32 Built-in Stitches
- 50 Stitch Functions
- LED lighting – brighter lighting
- Automatic 1-step Buttonhole
- Automatic Needle Threader
- Extra High Speed Sewing – 1,100 stitches per
minute
- Stainless Steel Bed Plate
- Adjustable Presser Foot Pressure
- Horizontal Thread Delivery
- Extra High Presser Foot Lift
- Drop Feed System
- Provision for Mounting in Cabinet or Table
- Reverse Operation
- Free-Arm Design
- Instruction Manual
- Heavy Duty Metal Frame
- Metal Bobbin Winder
- Manual Tension
- Top Drop-In Bobbin System
- Variable Stitch Length
- Variable Stitch Width
- Auto Bobbin Winding
- Snap on Presser Feet
- Built-In Storage
- Coloured Carton


Includes
- Sewing Machine Foot Control
- General Purpose Foot
- Button Sewing Foot
- Buttonhole Foot
- Zipper Foot
- Edge / Quilting Guide
- Seam Ripper / Lint Brush
- Bobbins (Class 15, plastic)
- Spool Caps
- Auxiliary Spool Pins
- Spool Pin Felt
- L-Screwdriver
- Pack of Needles
- Dust Cover

Machine Weight 6.1Kg 


Warranty
3 year Limited Warranty

*We recommend downloading the Singer Sewing Assistant App. This app features animated videos for using your machine.

Check out our Singer Heavy Duty comparison chart Click Here

In Stock at our Auckland Warehouse & Christchurch Store. Order now for quick shipping Nationwide.

 ....
*Black Friday Sale Ends Thursday 30th November @ Midnight or while stocks last.

Innov-is quality stitching in a full-featured sewing machine. Includes 150 stitches, 3 fonts, 10 one-step buttonholes. Save time with auto thread cutting, auto needle threading and the auto reinforcement stitch at beginning and end of seams. Secure your thread in place without bulk using the lock stitch button. Fine tensioning control ensures stitches sew beautifully every time, from sheers to stretch and denim. Twin needle capability for parallel top-stitching. 850 stitches per minute. Accessories include a hard carry case and a transparent presser foot for an unobscured view as you stitch. Optional wide table available.

Features:
- 850 spm Sewing Speed
- 150 stitches
- Sensor touch keypad for stitch pattern selection
- Maximum stitch width 7mm
- Stitch width control - Yes
- Stitch length control - Yes
- 10 one-step buttonholes
- Lettering - 4 (3 types of Alphabet, 1 type of Japanese)
- Manual drop feed
- 7 Feed dogs (Long type)
- Horizontal bobbin type
- Needle threader - Yes
- Thread cutter - Yes
- Led light
- Foot Controller - Yes
- Start stop button - Yes
- Manual thread tension control
- Quick-set bobbin - Yes
- F.A.S.T bobbin winding system - Yes
- LCD display screen
- Hard cover - Yes
- 3 Year Warranty

Included accessories and feet:
- Zigzag Foot
- Button Sewing Foot
- Buttonhole Foot
- Basic Zipper Foot
- Overcasting Foot
- Blind Stotch Foot
- Monogramming Foot
- Seam Ripper
- Eyelet punch
- 4x Bobbins
- Universal Needle Set, 75/11 x 2, 90/14 x2, 90/14 x2 Ball point
- Twin Needle
- 2x Screwdrivers
- Foot Control
- Power Cord
- Cleaning Brush
- 3x Spool caps (Small, Medium & Large)

Warranty
- Full 3 year warranty

 ....
*Black Friday Sale Ends Thursday 30th November @ Midnight or while stocks last.

Singer Tradition 2250 - Excellent value mechanical machine which combines traditional high quality technology and construction with the elegant and highly attractive curvy design.

Features
- 10 Built-in Stitches
- 30 Stitch Functions
- 4-step Buttonhole
- Lighting (One standard bulb)
- Sleek Modern Design
- Reverse Operation
- Free-Arm Design
- Instruction Manual
- Heavy Duty Frame
- Machine Weight: 5.5 kg
- Front Load Bobbin
- Variable Zig Zag
- Variable Stitch Length
- Auto Bobbin Winding
- Snap on Presser Feet Built-In Storage
- Coloured Carton
- 3 year Limited Warranty

Includes:
- General All Purpose Foot
- Button Sewing Foot
- Buttonhole Foot
- Zipper Foot
- Seam Ripper/Brush
- Bobbins Class 15
- Feed Cover Plate
- Spool Holder
- Screwdriver 
- Pack of Needles /Seam Guide
- Dust Cover

+ Bonus instruactional DVD

For 150 years, the Singer name has been the first choice for well designed, state of the art sewing machines.

In Stock at our Auckland Warehouse & Christchurch Store. Order now for quick shipping Nationwide.

 ....
*Black Friday Sale Ends Thursday 30th November @ Midnight or while stocks last.

Contemporary, as well as attractive and practical, the Elna 2000 offers the features needed to fulfil your basic sewing needs.

This user-friendly machine is an ultimate partner for beginners.

TECHNICAL FEATURES

Stitches conveniently displayed on the front of machine
Needle plate guide lines – metric and inch markings
Speed up to 800spm
Carrying handle (fold down)
Instant reverse lever
Easy declutch for bobbin winding
Clip-on presser feet
Extra presser foot lift
Front loading oscillating hook system
2 retractable spool pins
Adjustable tension dial 0-9
Sewing light
Free arm
Light Weight
SEWING FEATURES

15 stitches including buttonhole
4-step buttonhole
Maximum stitch length 4 mm
Straight stitch & triple straight stitch have left & centre needle positions
STANDARD ACCESSORIES

Plastic bobbin (3)
Seam ripper
Needle set
Sliding buttonhole foot
Blind hem foot
Zipper foot
Darning plate
No cover included

Warranty:
5 Years Mechanical parts cover
2 Years Electrical parts cover

Weight: 5.3kg

 ....
*Black Friday Sale Ends Thursday 30th November @ Midnight or while stocks last.

This machine can embroider custom designs including logo's for businesses! This is the cheapest embriodery / sewing machine on the market and comes with a 5 year warranty.

Enjoy endless enchantment and create keepsakes to last a lifetime with the exciting new Brother Innov-is 180. The NV180 is the ideal machine for embellishing your sewing with some gorgeous embroidery.

Featuring built-in embroidery designs, sewing stitches and embroidery fonts, this machine helps to bring another dimension to your creative. Other features include advanced needle threading, 7point feed and extra-long zigzag foot for smooth fabric feeding.

Convenient controls, a colour LCD touch screen, bobbin-winding system and drop in bobbin, super bright LED lighting and of course both sewing stitches and embroidery designs.

Features
- 181 stitches 
- advanced needle threading system
- 10 types of automatic 1-step buttonholes
- 7 point feed dogs for quilting
- 80 embroidery designs 

Display Features
- Touch Panel
- 1 LED Light

Embroidery Features
- MAX Embroidery Area 100 x 100mm
- MAX Embroidery Speed 400spm
- Standard Hoops 1 (100 x 100mm)
- 80 Built-in Embroidery Patterns 
- 10 Built-in Embroidery Fonts 
- Pattern Rotating 1, 10, or 90 degrees


Sewing Features
- 168 Stitch's
- 7 Feed Dog's
- 8 Standard Presser Feet
- MAX Sewing Speed 850spm
- 168 Built-in Sewing Patterns 
- 10 Button Hole Patterns 
- 1 step Button Hole Method 
- 4 Built-in Sewing Fonts 
- Stitch Width 7mm
- Stitch Length 5mm
- My Custom Stitch - Yes
- Start-Stop Button - Yes
- Speed Controller - Yes
- Foot Controller - Yes
- Twin Needle Setting Key - Yes
- Drop Feed- Yes (on Screen)
- Presser Foot Pressure - Yes
- Horizontal Bobbin Type 
- Quick Set Bobbin - Yes
- Needle Position Key - up/down

Thread Features
- Manual Thread Tension 
- Auto Needle Threader 
- Thread Sensor Upper and Bobbin
- Auto (Button) Thread Cutter 

Crafting
- Work Area 122cm2

Connectivity Features
- USB port for PC and USB memory stick

Weight and Measures
-Size 24.9 x 48.0 x 30.0cm
-Weight 17.4 Kg

Carton Contents
- Brother NV180 Embroidery Sewing Machine
- Accessories
- Instruction Manual

Accessories
Buttonhole foot
Overcasting foot
Monogramming foot
Zipper foot
Zigzag foot
Blind stitch foot
Button fitting foot
Seam ripper
Bobbin (5)
Bobbin clip (4)
Needle set (75/11 x2, 90/14 x2, 90/14 Ball Point x2)
Twin Needle
Cleaning brush
Eyelet punch
Screwdriver
Touch pen (stylus)
Spool cap (1 each - small, medium, large)
Extra spool pin
Spool net
Foot controller
Scissors
Disc-shaped screwdriver
Embroidery foot
Embroidery Set 100x100mm
Operation manual
Quick reference guide

 ....

Plus come with a Free wide table worth $149

Add a professional look to your next project with finely overlocked seam finishes. Garment seams lie flatter and look better with an overlock stitch. Plus, home décor projects often suggest using rolled hems and secure seams.

The 4234D has all the features of the 3034D overlocker. It sews seams, trims excess fabric and overlocks raw edges in one easy step. In addition, it offers you the choice of 2, 3 or 4 threads, widening the range of utility and decorative effects you can achieve. You’ll also get a metal thread tree, brighter working area, blind stitch foot, automatic needle threader, and an optional extension table.

Looking for a fun project to make with your Brother sewing machine? We’ve got you covered, click here to view the projects.

Features
- 2, 3 or 4 thread, cut and sew overlock stitches
- Needle threader
- F.A.S.T. (Fast and Simple Threading) lower looper threading system
- 4 colour threading guide improved for easier threading
- Metal thread tree
- Perfect overlock stitches on all types and weights of fabric
- Stitch width 5.0 - 7.0mm
- Differential feed for perfect seams on virtually any fabric type. Eliminates the wavy or stretched appearance of stitches on fabrics
- Retractable knife
- Free arm flat bed
- Brighter working area through energy-saving LED light
- Trim trap for catching scraps of fabric and storage of the foot controller when the machine is not being used
- Thread twist protection and two widths of stitch finger for best sewing quality
- Lightweight, compact machine with carry handle
- Presser foot pressure adjustment
- Blind stitch foot for fi nishing and hemming in one operation
- Common snap on presser foot
- Toolkit
- Built-in accessory storage
- Dust cover
- Instructional DVD

Standard Accessoreis:
- Soft Cover
- Accessory Bag
- Tweezers
- Thread Net x4
- Thread Spool Cap x4
- Cleaning Brush
- Hexagonal Driver
- Needle Set (Schmetz) 130/705H - 2 x #80; 2 x #90
- Foot Control
- Thread Change Assembly
- Trim Trap
- Stitch Finger “W”
- Blind Stitch Foot

Warranty
- Full 3 year warranty

 ....
*Black Friday Sale Ends Thursday 30th November @ Midnight or while stocks last.

Includes $246 worth of accessories!

Blind Stitch foot $69.00
Cording foot $99.00
Gathering Attachment $49.00
Elastic Gathering Attachment $69.00

Total = $286.00

A Janome overlocker is the perfect companion machine for your Janome sewing machine. Sew your dressmaking projects quickly with a professional finish. Hemming is never easier with rolled hem or blind hem. Seaming is fast and efficient using 4 threads adjusting your stitch length and width to suit your fabric. This model overlocker has 4 bonus feet/attachments packaged in with the overlocker.

Features
- Number of Threads: 4
- Overlock Stitch: Using 3 or 4 threads
- Flatlocking: Yes
- Rolled Hemming: Yes
- Threading Chart: Yes
- Colour Coded Thread Guides: Yes
- Type of Tension: Manual dials
- Tension Release: Yes
- Sewing Speed: Up to 1300 stitches per minute
- Adjustable Stitch Length: 1mm to 4mm
- Adjustable Cutting Width: 3.1mm to 7.3mm
- Differential Feed Ratio: 0.5mm to 2.25mm
- Adjustable Foot Pressure: Yes
- Needle System: Janome Ballpoint HAx1SP
- Machine Weight: 8Kg
- Quick change to rolled hem: Yes
- Retractable Upper Knife: Yes
- Thread Cutter: Yes, on face plate
- Foot Control: Yes
- Carry Handle: Yes
- Instructional DVD: Yes

Included Accessories
- Presser Foot (on machine)
- Pack of needles (HAx1SP)
- Spool Holders x 4
- Screwdriver (Lge)
- Screwdriver (Sml)
- Tweezers
- Blind Stitch Foot (Bonus)
- Gathering Attachment (Bonus)
- Elastic Gathering Attachment (Bonus)
- Cording Foot (Bonus)
- Foot Control
- Instruction Book
- Instructional DVD

Warranty
- 1 Years of Mechanical Warranty
- 5 Years of Electrical Warranty 

 ....
*Black Friday Sale Ends Thursday 30th November @ Midnight or while stocks last.

Waiting on a preorder date from supplier.

Innov-is quality stitching in a sturdy, value-packed sewing machine. Includes 80 stitches and 8 one-step buttonhole styles and twin needle capability for parallel top-stitching. Save time with auto needle threading and auto reinforcement at the beginning and end of seams.

Secure your thread in place without bulk using the lock stitch button. Fine tensioning control ensures stitches sew beautifully every time, from sheers to stretch and denim. 850 stitches per minute. Accessories include a hard carry case and a transparent presser foot for an unobscured view as you stitch. Optional wide table available.

Features:
- 850 stiches per minute max sewing speed
- 80 stitches, 8 one-step buttonhole styles
- Auto needle threading
- Monochrome LCD Display
- LED Lighting
- Electronic Jog Dial Stitch Select Display
- 7 long type Feed Dogs
- 1 step Button Hole Method
- Max Stitch Width 7mm
- Max Stitch Length 5mm
- Start-Stop Button
- Speed Controller
- Foot Controller
- Twin Needle Setting Key
- Drop Feed
- Horizontal Bobbin Type
- Quick Set Bobbin


Included accessories and feet:
- Zigzag Foot
- Button Sewing Foot
- Buttonhole Foot
- Basic Zipper Foot
- Overcasting Foot
- Blind Stotch Foot
- Monogramming Foot
- Seam Ripper
- Eyelet punch
- 4x Bobbins
- Universal Needle Set, 75/11 x 2, 90/14 x2, 90/14 x2 Ball point
- Twin Needle 
- 2x Screwdrivers
- Foot Control
- Power Cord
- Cleaning Brush
- 3x Spool caps (Small, Medium & Large)


Dimensions and Weight:
- Dimensions 419 x 196 x 307 mm
- Weight 6.5kg

 
Warranty
- Full 3 year warranty

 ....
*Cashback valid from 01/12/23 to the 05/01/24. Claim by 19/01/24

Smart sewing made simple. Innov-is quality stitching in a sturdy, easy-to-use sewing machine.

16 stitches, 3 one-step buttonhole styles. Sew sheers, cottons, stretch fabrics and denim smoothly and evenly. Auto needle threading. Auto-reinforcement at start/finish of seams.

Secure thread without bulk using lock stitch button.

Features:
- Monochrome LCD Display
- LED Lighting
- Electronic Jog Dial
- 16 Stitches
- 7 Long Type Feed Dogs
- 6 Standard Presser Feet
- Max Sewing Speed 850spm
- 3 Button Hole Patterns
- 1 step Button Hole Method
- 7mm Stitch Width
- 5mm Stitch Length
- Start-Stop Button
- Speed Controller
- Foot Controller
- Twin Needle Setting Key
- Drop Feed
- Horizontal Bobbin Type
- Quick Set Bobbin

Dimensions and Weight:
- Dimensions 419 x 197 x 307 mm
- Weight 6.4kg

Standard Accessories
- Zig Zag foot
- Buttonhole foot
- Zipper foot
- Overcasting foot
- Blind stitch foot,
- Button sewing foot
- Seam ripper
- Bobbins
- Needle set
- Twin needle
- Screwdriver
- Extra spool pin
- Lint brush
- Spool cap (small, medium and large)
- Spool net
- Soft Cover
- Operational Manual
- Foot Control

Warranty

- Full 3 year warranty

 ....
*Black Friday Sale Ends Thursday 30th November @ Midnight or while stocks last.